Linda Franklin

Linda Franklin

Product Marketing Manager
Crossover Health

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About this Speaker


I like herding them.

I’m that person who enjoys researching, discovering, and bringing together people and tactics to complete a project. 

Discovering product marketing was a big aha moment. Throughout my digital marketing career, I found I excelled at analytics/research and project managing campaigns with cross-functional teams. I fell in love with discovering customer insights–the foundation of product marketing.

My product marketing career has evolved over 10+ years across industries where I’ve worked including entertainment (Timelife), financial services (Capital One), education (GMAC), and health care at Crossover Health where I am the first and only product marketing manager. 

When I’m not reading the latest updates from PMA (smooth, right?), you will find me cooking and experimenting with new recipes, chilling with my husband and 10-year old German Shepherd, and tackling my new adventure: horseback riding.

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