Panel: Building PMM Team From Scratch

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About this talk

How to scale the product marketing team from a solo PMM to a team of 9+ cross-functional roles and how to make everyone work together to drive product and commercial success.

This session will cover

Joining as a solo PMM

  • Proving value to key stakeholders early

  • Aligning with company and stakeholders future goals

  • Showing how adding team members is needed

  • Deciding which roles to hire

  • Creating a cohesive cross-functional team

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