A Talk by Jack Cummings, Ashley Herbert and Kirsten Jepson
Payhawk,
Recruitee and
TELUS International
About this talk
How to scale the product marketing team from a solo PMM to a team of 9+ cross-functional roles and how to make everyone work together to drive product and commercial success.
This session will cover
Joining as a solo PMM
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Proving value to key stakeholders early
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Aligning with company and stakeholders future goals
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Showing how adding team members is needed
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Deciding which roles to hire
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Creating a cohesive cross-functional team
