Insights to Fuel Product Marketing

A talk by Jennifer Brett
Director of Customer & Market Insights, Attentive

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About this talk

Insights can take product marketing to the next level. Data can fuel all aspects of product marketing, from understanding positioning, to building the most effective messaging, and crafting a compelling product story. Whether part of a team or a single practitioner, discover the key ways to bring insights and research to the practice of product marketing. This session will explore the role that competitive, customer, and market insights can play.

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