A Talk by Giulia Sergi
Lead Partner Marketing,
Mollie
About this talk
Creating GTM campaigns on a company's own products is hard enough. Creating GTM campaigns when your company's products work best within other companies' solutions, can be even harder.
Going to market with partners or leveraging co-marketing campaigns can take different angles according to your company's objective and product offering: are you trying to enter new markets? Do you want to reposition your brand? Do you think customers will find added value from the partnership?
Whenever 1+1= 3, that's your low hanging fruit. Let's discuss the when and the how of co-marketing in product marketing and GTMs.
Surfacing ideas, opportunities across industries, as well as challenges and risks to account for before a GTM.
