Fireside Chat: From Product to Partner Marketing: Building Joint Value Propositions and co-GTM

A Talk by Giulia Sergi
Lead Partner Marketing, Mollie

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About this talk

Creating GTM campaigns on a company's own products is hard enough. Creating GTM campaigns when your company's products work best within other companies' solutions, can be even harder.

Going to market with partners or leveraging co-marketing campaigns can take different angles according to your company's objective and product offering: are you trying to enter new markets? Do you want to reposition your brand? Do you think customers will find added value from the partnership?

Whenever 1+1= 3, that's your low hanging fruit. Let's discuss the when and the how of co-marketing in product marketing and GTMs.

Surfacing ideas, opportunities across industries, as well as challenges and risks to account for before a GTM.

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