Go to Market Execution: Organizing the Chaos

A Talk by Linda Franklin
Product Marketing Manager, Crossover Health

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About this talk

Let’s face it. Go to Market planning and execution can be like walking across a farm. You never know what you might step in! It’s takes months of organizing communications, teams, and tactics to get a product out the door. And that is only the beginning.

Today I want to share my workflows, project management, and cross-functional communication tips to help make your next launch easier. I will walk you through my steps and learnings along the way of a recent product launch.

Come join me. I’d love to learn from you, too!

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