How to build powerful GTM playbooks from scratch: launch calendar, GTM framework, and GTM brief
A Talk by Lisa Dziuba
Head of Product Marketing,
About this talk
Every company wants to have a successful Go-to-Market engine that will drive acquisitions, activations, adoption, and revenue. Building successful GTM comes to having proven and repeatable product marketing frameworks that suit the unique needs of your company. So what are the key components of the GTM playbooks and how can you set them up from scratch?
In this talk, you’ll get a step-by-step plan for creating your own GTM playbooks to bring new products to market and re-launch existing ones. Adopting those practices will give you predictable launches and full alignment with cross-functional teams. We’ll also dive into creating three strategic documents you could use right after the talk:
Launch calendar to keep product launches planned
Product launch framework to have defined steps in your GTMs
GTM brief with strategy and execution plan to have all teams aligned and in sync
This talk will be the most beneficial for those, who need to set up the foundations of Product Marketing function in their companies.
Topic covered by this talk
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