How to Create an Effective Win-Loss Program: A Conversation with Win-Loss Experts
A Talk by Braydon Anderson, Nate Bagley and Jonathan Stevens
About this talk
Win-loss analysis is the process of capturing and analyzing the reasons buyers do and do not purchase your product or solution. Effective win-loss analysis can help you monitor product/market fit, capture valuable competitive intelligence, hone product strategy, improve sales training, refine marketing messaging, and more. Come hear from win-loss experts on critical tips and best practices for effective win-loss analysis, based on their experience working with product, marketing, and sales teams at Salesforce, VMware, Twilio, Tableau, Adobe Marketo, Avalara, Qualtrics, Pendo, and more.
Topic covered by this talk
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