How to Drive More Impactful GTM Strategies With Market & Customer Insights

A Talk by Morgan Molnar
Director of Product Marketing, Momentive

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About this talk

Product marketing is at the heart of any company’s go-to-market strategy. That comes with a lot of weight: get things wrong and your demand gen programs fall flat, prospects don’t move efficiently through your sales funnel, and the business suffers. Get things right and your marketing ROI improves, sales is more motivated, and the business thrives. Market research and customer insights are a Product Marketer’s secret weapon to shaping a winning strategy. In this session, hear practical ways to gather market & customer insights to:

  • Refine your target buyer personas

  • Test and validate your messaging

  • Improve sales confidence

  • Build a bench of customer advocates And more

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