Leading Cross-Functional Teams in a Global Organisation

A Talk by Jan Hofmann-Cassiani
Head of Product Marketing, TikTok

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About this talk

Being able to bring together and lead cross-functional teams to collaborate on common goals is a key skill a product marketer needs to develop, regardless of whether you formally manage people or not. In digital advertising, this commonly involves departments like Marketing Science, Solutions Engineering, Partnerships, Marketing, Sales and Sales Operations, and working with local, regional and global teams. The challenge is that goals may be misaligned, communication suboptimal, trust weak and credit unevenly distributed. Jan will be sharing advice and best practices from his experience of working at global technology companies to help you build fantastic relationships with your cross-functional partners and drive business results.

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