Panel: PMM + PM: How to Create Synergies Between Marketing and Product Teams

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About this talk

Today's debate around Product Management (PM) and Product Marketing Management (PMM) is predominantly focused on understanding where decision making power is, or should be, concentrated, and how a company can benefit from a stronger PM vs PMM function. The aim of this panel would be to instead explore how strong synergies and collaborative strategies between the PM and PMM functions can lead to better roadmaps, clearer product propositions and, in turn, higher value created for the customer.

This panel will focus on:

1) is the power play between PM-PMM harming the organisation?

2) what R&R boundaries should be set between PM and PMM?

3) how do you foster a strong collaborative environment across PM and PMM?

4) what mechanisms make PM and PMM collaborate at their best?

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