Priced to Win: Using Competitive Intelligence to 4x Growth
A Talk by Fiona Finn
Director of Product Marketing,
About this talk
Using Competitive Intelligence for sales and marketing support is a great way to protect your business on a day-to-day basis. But when we’re heads down in this work, it’s easy to forget: Pricing can have 4x the impact on your business as other growth levers.
Why not use competitive intelligence alongside pricing strategies to create pricing and packaging designed to win?
Join Fiona for this session, where you’ll walk through:
How to use competitor insights to inform your pricing strategy
Competitive Intel hacks that simplify pricing optimization
Some principles for pricing intelligence best practices
Topic covered by this talk
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