Product-Market Fit Radar: How to Build Products People Want

A Talk by Yaroslav Stepanenko
Senior Product Marketing Manager, Setapp

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About this talk

What is Product-Market Fit? It is a simple question that is (not) difficult to answer. Getting to product-market fit is the only thing that matters and it is not possible to build a company if you have not found your product-market fit. But what is it? And how do you know you have reached product/market fit? Yaroslav will host a practical session on how to understand whether your product fits the market you are chasing. He will share the Product-Market Fit Radar - the framework developed by Yaroslav and his team. This framework makes product-market fit measurable and tangible, and thus easier to manage and discuss with your team.

You will learn the 4 Dimensions of The Product-Market Fit Radar, that collectively indicate whether your company found product-market fit:

  • Activation - are new users becoming active users?

  • Engagement - how engaged are your active users?

  • Retention - are you giving your users enough reason to come back?

  • Loyalty - are your users happy enough to become your promoters?

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