Positioning & Messaging and Pricing Strategies
Positioning and messaging is a real craft and the difference between ‘great’ and ‘good’ can quite literally make or break your product’s success. This stage of the festival’s dedicated to letting you learn from PMMs who’ve nailed it. Pricing your product just right is paramount. Make sure you hit that sweet spot.
Talks related to Positioning & Messaging and Pricing Strategies
Product-Market Fit Radar: How to Build Products People Want
How to Drive More Impactful GTM Strategies With Market & Customer Insights
Priced to Win: Using Competitive Intelligence to 4x Growth
Unpinning Personas From the Wall: Actionable Customer Representations to Drive Revenue and Keep Users Top of Mind
Shut Up & Listen!: Conducting Effective Customer Interviews
Go to Market Execution: Organizing the Chaos
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